Google still professes to “do no evil” and despite the obvious encroachment of commercial advertising into the search results, it is still possible to get a small homemade web site to rank for competitive key words.
Which is all that one needs.
That is besides understanding that we can. That there is an urgent need to do something to stem the rising tide of disinformation and the dumbing down effects of mass communication.
To recognise that we are being exploited, manipulated and abused simply because we are too naive the understand that there is an alternative to all the crazy talk and outrageous fibs.
Anyone can get onto the net.
Anyone can generate an income for themselves simply by making themselves useful. Simply by offering to share information they know something about.