Online start ups

Google still  professes to “do no evil” and despite the obvious encroachment of commercial advertising into the search results, it is still possible to get a small homemade web site to rank for competitive key words.

Which is all that one needs.

That is besides understanding that  we can. That there is an urgent need to do something to stem the rising tide of disinformation and the dumbing down effects of mass communication.

To recognise that we are being exploited, manipulated and abused simply because we are too naive the understand that there is an alternative to all the crazy talk and outrageous fibs.

Anyone can get onto the net.

Anyone can generate an income for themselves simply by making themselves useful. Simply by offering to share information they know something about.

The Challenge

Power tends to corrupt  and absolute power corrupts absolutely 

Nowhere else is this more self evident than on the internet. We have evolved to a point where most of the resources on the web is now under the control and in the hands of the few. Concentrations of enormous wealth and power where there is little or no oversight and accountability.  In the absence of checks and balance, corporate greed and abuse is unrestrained, unpredictable.

But we only have ourselves to blame.

At the same time, there is the opportunity to do what has never been done before.  The opportunity to compete. The tools are there. Freely available. There is nothing stopping us from challenging the dominance of these global multinational interests.

We just can’t see it.  Not yet anyway.